SUMMARY
To convert prospects and opportunities into clients you need to have nurturing activities for those that aren’t ready to join right now – which will be the majority. Where can you be helpful and how can you always have something to invite the prospect to?
Nurturing ideas:
- case studies
- awards
- educational content: video, podcast, whitepaper, blog
- educational webinars and Q&As
- entertainment events (once COVID restrictions pass)
- send your book
- offer a free ‘growth planning session’
- build your email list and keep it warm through regular invites, education, updates
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