SUMMARY

To convert prospects and opportunities into clients you need to have nurturing activities for those that aren’t ready to join right now – which will be the majority. Where can you be helpful and how can you always have something to invite the prospect to?

Nurturing ideas:

  • case studies
  • awards
  • educational content: video, podcast, whitepaper, blog
  • educational webinars and Q&As
  • entertainment events (once COVID restrictions pass)
  • send your book
  • offer a free ‘growth planning session’
  • build your email list and keep it warm through regular invites, education, updates

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Brad Turville

Brad Turville

Consultant | I help professional service businesses fast track their growth by working smarter not harder.