Join the Modern Firm Newsletter

Weekly ideas on how to work smarter not harder.

We won't send you spam. Unsubscribe at any time.
Skip to main content


To convert prospects and opportunities into clients you need to have nurturing activities for those that aren’t ready to join right now – which will be the majority. Where can you be helpful and how can you always have something to invite the prospect to?

Nurturing ideas:

  • case studies
  • awards
  • educational content: video, podcast, whitepaper, blog
  • educational webinars and Q&As
  • entertainment events (once COVID restrictions pass)
  • send your book
  • offer a free ‘growth planning session’
  • build your email list and keep it warm through regular invites, education, updates

Prefer Podcasts? Listen here:

Modern Firm Practices – A show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm.

Subscribe here to view future weekly episodes.

If you want to implement Modern Firm Practices in your business, reach out to me here.

Brad Turville

Consultant | I help professional service businesses fast track their growth by working smarter not harder.