To convert prospects and opportunities into clients you need to have nurturing activities for those that aren’t ready to join right now – which will be the majority. Where can you be helpful and how can you always have something to invite the prospect to?
- case studies
- educational content: video, podcast, whitepaper, blog
- educational webinars and Q&As
- entertainment events (once COVID restrictions pass)
- send your book
- offer a free ‘growth planning session’
- build your email list and keep it warm through regular invites, education, updates
Prefer Podcasts? Listen here: https://anchor.fm/modernfirmpractices
Modern Firm Practices – A show for accountants on how to become the Modern Accountant and implement Modern Firm Practices into your firm.
Subscribe here to view future weekly episodes.
If you want to implement Modern Firm Practices in your business, reach out to me here.