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Choosing the type of ideal clients you would love to work with isn’t always at the top of your to-do list – but maybe it should be. The key is getting specific. This makes it:

  • easier to market your services,
  • attract new [ideal] clients,
  • get referrals,
  • package and price your services, and
  • reduce the moving parts in your firm.

I share a simple exercise you can do right now to start mapping your ideal clients and discuss the concept of “pruning the roses.”

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Brad Turville

Consultant | I help professional service businesses fast track their growth by working smarter not harder.