SUMMARY
Choosing the type of ideal clients you would love to work with isn’t always at the top of your to-do list – but maybe it should be. The key is getting specific. This makes it:
- easier to market your services,
- attract new [ideal] clients,
- get referrals,
- package and price your services, and
- reduce the moving parts in your firm.
I share a simple exercise you can do right now to start mapping your ideal clients and discuss the concept of “pruning the roses.”
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