Most accounting firm owners are good at what they do. They’re technically strong, they work hard, and they’ve built real businesses with real clients and real teams.

But something isn’t working.

They’re working long weeks, undercharging, over-servicing, and carrying the weight of everything on their shoulders. They know they need to move beyond compliance. They know advisory is the future. But knowing it and actually making it happen inside their firm are two very different things.

Modern Firm Practices exists for these accountants.

We deliver Modern Firm Coaching & Modern Firm Selling.

Structured coaching programs for accounting firm owners who are done tolerating a business model that doesn’t work anymore. We help them get clarity on strategy, improve selling capability, fix their pricing, build advisory services that clients actually value, and lead their teams with confidence.

This isn’t generic business coaching. It’s specialised, commercial coaching built on real experience. I built and sold my own accounting firm, I have 23+ years in the profession, I am a Fellow of the IPA, and have coached hundreds of accountants.