I help accounting firm owners build profitable, advisory-led firms. If you built a firm that was supposed to give you freedom and instead it’s running your life, you’re in the right place.

What I do

I run Modern Firm Coaching, a structured coaching program for accounting firm owners who are ready to stop grinding and start building properly.

I help firm owners get clarity on their strategy, fix their pricing, build advisory services that clients actually value, and lead their teams with real accountability. The focus is commercial performance, not compliance detail.

Most firm owners I work with know advisory is the future. They’ve heard it at every conference. But they’re stuck on how to actually package it, price it, sell it and deliver it inside their firm. That’s where I come in.

About

22+ years in the profession. Built and sold my own accounting firm. Fellow of the IPA. I’ve coached firm owners across Australia and New Zealand doing $500K to $5M in revenue.

I’m not a theorist. I’ve sat where you’re sitting. I know what it’s like to carry the weight of a firm on your shoulders and wonder if there’s a better way to do this. There is.

If something on this page resonated and you want to have a conversation about your firm, fill out the form below.