I help accounting firm owners redesign their firm so growth is chosen, not default.
Most firms don’t have an effort problem. They have a design problem.
Over time, decisions compound. Clients accumulate. Pricing lags. The firm gets busy, but not intentionally built.
That’s the gap I work in.
I bring 20+ years’ experience across accounting and advisory, including starting and selling my own firm, coaching firm owners across Australia and New Zealand, and working with industry leaders including Xero, CAANZ, The Gap, Fathom, and AccountantsDaily.
I work with firm owners to:
- Design a clear, intentional model
- Fix pricing and protect margins
- Choose the right clients and articulate value with confidence
How I work:
- Modern Firm Coaching
- Strategy and Design Days
- Speaking and workshops
If you know the firm didn’t end up here by design, but want a clear path forward, let’s talk.
